The Pulse of Rainbow New York
1630 Nostrand Ave., Brooklyn, NY
(718) 930-0230 – (718) 941-1879
2023/24 EDITORIAL CALENDAR
[email protected] (Publisher)
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*We have subscribers across in all 5 boroughs of New York City
*We have digital subscribers
*50% of EVERYBODY’S Magazine is available at no cost in churches, restaurants and other public places.
*Our magazine is cherished – not thrown away
2023 Editorial Calendar
| EDITON | FEATURE | CLOSING | RELEASE | NOTES |
| JANUARY | PHOTOGRAPHY | 12/15/22 | 01/17/22 | PRINT & DIGITAL |
| FEB/MARCH | BOOKS | 01/31/23 | 02/15/23 | PRINT & DIGITAL |
| APRIL | TRAVEL | 03/30/23 | 04/03/23 | DIGITAL |
| MAY | SPORTS | 04/28/23 | 05/05/23 | DIGITAL |
| JUNE/JULY | RESTAURANT & DINING | 06/2/23 | 06/15/23 | PRINT & DIGITAL |
| AUGUST | BEST OF CARIBBEAN NY | 07/3/23 | 07/17/23 | PRINT & DIGITAL |
| SEPTEMBER | EVERYBODY’S 46TH ANNIVERSARY & AWARDS | 08/1/23 | 08/17/23 | PRINT & DIGITAL |
| OCT/NOV | HOLIDAY GIFTS & RECIPES | 10/2/23 | 10/10/23 | DIGITAL |
| DECEMBER | PERSON OF THE YEAR & 2024 GLOBAL CARIBBEAN CALENDAR | 11/17/23 | 12/8/23 | PRINT & DIGITAL |
|
JAN/FEBRUARY 2024 |
GRENADA 50TH INDEPENDENCE ANNIVERSARY SPECIAL | 11/24/23 | 12/27/23 | PRINT & DIGITAL |
| MARCH 2024 | WOMEN HISTORY MONTH | 02/01/24 | 02/16/24 | PRINT & DIGITAL |
*Editorial content, issuance, and programs subject to change
PRINT RATES
4/C
Full page $4,100
Half page $2,300
Quarter page $1200
One column-V $1395
One column-S $1395
Two columns $2700
Half column $750
COVERS & SPREADS
Cover 2 $4300 Cover 3 $4200
Cover 4 $4200 Two-page spread $7000
FREQUENCY DISCOUNT
3 issues 1% 4 to 5 issues 3% 6 – 7 issues 6%
CASH DISCOUNT: 2% on net, 10 days from invoice date
AGENCY DISCOUNT: 15%
MECHANICAL REQUIREMENT FOR PRINT AND DIGITAL EDITIONS
*Please submit ads as composite PDF files.
FULL PAGE BLEED ADS: 8 ⅜ x 11 ⅛ this dimension includes the minimum ⅛” bleed on all 4 sides).
Bleed images or background colors must extend a minimum of 1/8” past the trim line for each side it will bleed on.
MAXIMUM RECOMMENDED FULL PAGE NON-BLEED AD: 7 x 10⅜
MOST NON-BLEED FULL PAGE ADS = 7 X 10
TRIM SIZE: 8 1/8 x 10⅞
FILM: Four-color: Furnish offset negatives
Right reading emulsion side down
133-line screen
LIVE AREA: ¼ inch away from trim
BLACK & WHITE: Right reading emulsion side down
133-line screen
AD DIMENSIONS
| SIZE | NON-BLEED | BLEED |
| Full page | 7 x 10 | 8 ½ x 11 |
| Half page | 7 x 5 | 8 ½ x 5 11/16 |
| Quarter page | 3 ½ x 5 | n/a |
| One Column Vert. | 2 ¼ x 10 | n/a |
| One Column Sq. | 4 ⅝ x 4 ⅞ | n/a |
| Two-Column Vert. | 4/5/8 x 10 | n/a |
| Half-Column | 2 ¼ x 4 ⅞ | n/a |
| Two-Page Spread | 15 x 10 | 16 ¾ x 11 ¼ |
Note: On all bleed materials ½ inch from bleed dimension on top, bottom and outside. Gutter bleeds: Live materials should be held ¼ inch each side of gutter in spreads.
CONTRACT REQUIREMENTS
Publisher reserves the right to reject or cancel any advertising copy for any reason anytime. The Agency and/or Advertiser represents that the advertising submitted by it for publication in EVERYBODY’S contains no illustration or text which can result in any claim against the publisher and it agrees to indemnify publisher against any damages and expenses arising out of said publication.
HARD COPY EDITION
Single Copy $3.95
One Year Subscription $25
Two-Year Subscription $35
DIGITAL DELIVERY
Single issue $2.95
PUBLISHER
HH Digital, LLC
D/B/A: Everybody’s Caribbean Magazine
EVERYBODY’S Caribe Fete™: Annual Series of Cultural Events
*Promotion & merchandising through theater, comedy, concerts
The Pulse of Rainbow New York
DEMOGRAPHIC PROFILE
CIRCULATION 21,000-29,000
READERSHIP 80,000
Male 47%
Female 53%
INCOME
Median Household Income $70,000
Median Individual Income $40,500
Individual
Above $35,000 81%
Above $40,000 68%
Above $50,000 38%
Above $100,000 22%
Above $60,000 33%
| AGE
Median 33.5 years 18-34 42% 18-49 67% 25-49 65% EDUCATION |
|
| Graduated HS | 98% |
| Graduated College | 70% |
| Post Graduate
DISTRIBUTION |
48% |
| New York ADI | 65% |
| Other ADIs | 35% |
NEW YORK CITY BOROUGHS
Manhattan 11%
Brooklyn 35%
Queens 31%
Bronx 29%
Staten Island 2%
NEW YORK CITY SUBURB
Westchester 9%
Nassau 12%
Suffolk 5%
Source: OMNI Resources Corp
90%: Read each issue
75%: Refer back to issues
66%: Save each issue for future reference
31%: Pass along EVERYBODY’S to someone else
80%: Own homes
77%: Own two or more cars
95%: Travel by air