Media Kit 2022

              

The Pulse of Rainbow New York

1630 Nostrand Ave., Brooklyn, NY

(718) 930-0230 – (718) 941-1879

www.everybodysmag.com

2023/24 EDITORIAL CALENDAR

[email protected]   (Publisher)

[email protected]

www.everybodysmag.com

Find us on Facebook: www.facebook.com/everybodysmag

Become a Fan on Facebook: www.facebook.com/everybodysmagazine

Follow us on twitter:  www.twitter.com/everybodysmag

*We have subscribers across in all 5 boroughs of New York City

*We have digital subscribers

*50% of EVERYBODY’S Magazine is available at no cost in churches, restaurants and other public places.

*Our magazine is cherished – not thrown away

2023 Editorial Calendar

EDITON FEATURE CLOSING RELEASE NOTES
JANUARY PHOTOGRAPHY 12/15/22 01/17/22 PRINT & DIGITAL
FEB/MARCH BOOKS 01/31/23 02/15/23 PRINT & DIGITAL
APRIL TRAVEL 03/30/23 04/03/23 DIGITAL
MAY SPORTS 04/28/23 05/05/23 DIGITAL
JUNE/JULY RESTAURANT & DINING 06/2/23 06/15/23 PRINT & DIGITAL
AUGUST BEST OF CARIBBEAN NY 07/3/23 07/17/23 PRINT & DIGITAL
SEPTEMBER EVERYBODY’S 46TH ANNIVERSARY & AWARDS 08/1/23 08/17/23 PRINT & DIGITAL
OCT/NOV HOLIDAY GIFTS & RECIPES 10/2/23 10/10/23 DIGITAL
DECEMBER PERSON OF THE YEAR & 2024 GLOBAL CARIBBEAN CALENDAR 11/17/23 12/8/23 PRINT & DIGITAL

JAN/FEBRUARY 2024

GRENADA 50TH INDEPENDENCE ANNIVERSARY SPECIAL 11/24/23 12/27/23 PRINT & DIGITAL
MARCH 2024 WOMEN HISTORY MONTH 02/01/24 02/16/24 PRINT & DIGITAL

*Editorial content, issuance, and programs subject to change

 PRINT RATES

4/C

Full page                   $4,100

Half page                   $2,300

Quarter page              $1200

One column-V            $1395

One column-S             $1395

Two columns              $2700

Half column                $750

COVERS & SPREADS

Cover 2   $4300     Cover 3   $4200

Cover 4   $4200    Two-page spread $7000

FREQUENCY DISCOUNT

3 issues   1%          4 to 5 issues   3%        6 – 7 issues    6%

CASH DISCOUNT:  2% on net, 10 days from invoice date

AGENCY DISCOUNT: 15%

MECHANICAL REQUIREMENT FOR PRINT AND DIGITAL EDITIONS

*Please submit ads as composite PDF files.

FULL PAGE BLEED ADS:   8 ⅜ x 11 ⅛ this dimension includes the minimum ⅛” bleed on all 4 sides).

Bleed images or background colors must extend a minimum of 1/8” past the trim line for each side it will bleed on.

MAXIMUM RECOMMENDED FULL PAGE NON-BLEED AD: 7 x 10⅜

MOST NON-BLEED FULL PAGE ADS = 7 X 10

TRIM SIZE: 8 1/8 x 10

FILM: Four-color: Furnish offset negatives

Right reading emulsion side down

133-line screen

LIVE AREA:  ¼ inch away from trim

BLACK & WHITE: Right reading emulsion side down

133-line screen

AD DIMENSIONS

SIZE NON-BLEED BLEED
Full page 7 x 10 8 ½ x 11
Half page 7 x 5 8 ½ x 5 11/16
Quarter page 3 ½ x 5 n/a
One Column Vert. 2 ¼ x 10 n/a
One Column Sq. 4 ⅝ x 4 ⅞ n/a
Two-Column Vert. 4/5/8 x 10 n/a
Half-Column 2 ¼ x 4 ⅞ n/a
Two-Page Spread 15 x 10 16 ¾ x 11 ¼

Note: On all bleed materials ½ inch from bleed dimension on top, bottom and outside. Gutter bleeds: Live materials should be held ¼ inch each side of gutter in spreads.

CONTRACT REQUIREMENTS

Publisher reserves the right to reject or cancel any advertising copy for any reason anytime. The Agency and/or Advertiser represents that the advertising submitted by it for publication in EVERYBODY’S contains no illustration or text which can result in any claim against the publisher and it agrees to indemnify publisher against any damages and expenses arising out of said publication.

HARD COPY EDITION

Single Copy $3.95

One Year Subscription $25

Two-Year Subscription $35

DIGITAL DELIVERY

Single issue $2.95

PUBLISHER

HH Digital, LLC

D/B/A: Everybody’s Caribbean Magazine

EVERYBODY’S Caribe Fete™:  Annual Series of Cultural Events

*Promotion & merchandising through theater, comedy, concerts

The Pulse of Rainbow New York

 DEMOGRAPHIC PROFILE

CIRCULATION 21,000-29,000

READERSHIP 80,000

Male                 47%

Female             53%

INCOME

Median Household Income         $70,000

Median Individual Income          $40,500

Individual

Above $35,000 81%

Above $40,000 68%

Above $50,000 38%

Above $100,000     22%

Above $60,000 33%

 

AGE

Median 33.5 years

18-34 42%

18-49 67%

25-49 65%

EDUCATION

Graduated HS 98%
Graduated College 70%
Post Graduate

DISTRIBUTION

48%
New York ADI 65%
Other ADIs 35%

NEW YORK CITY BOROUGHS

Manhattan       11%

Brooklyn          35%

Queens            31%

Bronx               29%

Staten Island    2%

 

NEW YORK CITY SUBURB 

Westchester                   9%

Nassau                          12%

Suffolk                          5%

Source: OMNI Resources Corp

90%: Read each issue

75%: Refer back to issues

66%: Save each issue for future reference

31%: Pass along EVERYBODY’S to someone else

80%: Own homes

77%: Own two or more cars

95%: Travel by air