Editorial Calendar – Advertising Rates – Sizes – Demographics
EDITORIAL CALENDAR 2018
FEB/MARCH 2018 Print & Digital Adv. Closing 1/15 Mailing 2/14 Travel
APRIL/MAY 2018 Print & Digital Adv. Closing 3/30 Mailing 4/10 Restaurant Feature
JUNE/JULY 2018 Print & Digital Adv. Closing 5/15 Mailing 5/15 Bob Marley Special Edition
SEPTEMBER 2018 Print & Digital Adv. Closing 7/31 Mailing 8/15 Carnival
DECEMBER 2018 Print & Digital Adv. Closing 10/31 Mailing 12/5 Person of the Year/2019 Global Calendar
DIGITAL ONLY
OCTOBER/18
NOVEMBER/18
****Print subscribers get all print and digital editions
DEMOGRAPHIC PROFILE
CIRCULATION: 40,000
READERSHIP: 148,000
SEX: Male – 45%; Female – 55%
INCOME
Median Household Income $70,000
Median Individual Income $40,500
Individual
Above $35,000 81%
Above $40,000 68%
Above $50,000 38%
Above $60,000 33%
Above $100,000 19%
AGE
Median 33.5 years
18-34 42%
18-49 67%
25-49 65%
EDUCATION
Graduated HS 98%
Graduated College 70%
Post Graduate 48%
DISTRIBUTION
New York ADI 52%
Other ADIs 48%
NEW YORK CITY BOROUGHS
Manhattan11%
Brooklyn35%
Queens 24%
Bronx 29%
Staten Island 1%
NEW YORK CITY SUBURB
Westchester 9%
Nassau 12%
Suffolk 5%
Source: OMNI Resources Corp
SUBSCRIBERS TASTE
90%: Read each issue
75%: Refer back to issues
66%: Save each issue for future reference
31%: Pass along EVERYBODY’S to someone else
80%: Own homes
77%: Own two or more cars
95%: Travel by air
MECHANICAL REQUIREMENT FOR PRINT AND DIGITAL EDITIONS
Please submit ads as composite PDF F-Files.
FULL PAGE BLEED ADS = 8 3/8 x 11 1/8 (this dimension includes the minimum 1/8” bleed on all 4 sides)
Bleed images or background colors must extend a minimum of 1/8” past the trim line for each side it will bleed on.
MAXIMUM RECOMMENDED FULL PAGE NON BLEED AD = 7 5/8 x 10 3/8
MOST NON BLEED FULL PAGE ADS = 7 X 10
TRIM SIZE: 8 1/8 x 10⅞
FILM: Four-color: Furnish offset negatives
Right reading emulsion side down
133 line screen
LIVE AREA: ¼ inch away from trim
BLACK & WHITE: Right reading emulsion side down
133 line screen
AD DIMENSIONS
|
SIZE |
NON-BLEED |
BLEED |
|
Full page |
7 x 10 |
8 ½ x 11 |
|
Half page |
7 x 5 |
8 ½ x 5 11/16 |
|
Quarter page |
3 ½ x 5 |
n/a |
|
One Column Vert. |
2 ¼ x 10 |
n/a |
|
One Column Sq. |
4 ⅝ x 4 ⅞ |
n/a |
|
Two-Column Vert. |
4/5/8 x 10 |
n/a |
|
Half-Column |
2 ¼ x 4 ⅞ |
n/a |
|
Two-Page Spread |
15 x 10 |
16 ¾ x 11 ¼ |
Note: On all bleed materials ½ inch from bleed dimension on top, bottom and outside. Gutter bleeds: Live materials should be held ¼ inch each side of gutter in spreads
PRINT RATES
Four-Color
Full page $3800
Half page $2,000
Quarter page $1095
One column v $1200
One column s $1200
Two columns $3000
Half column $800
COVERS & SPREADS
Cover 2 $4100 Cover 3 $4100
Cover 4 $4200 Two-page spread $7000
FREQUENCY DISCOUNT
2 – 3 issues 1% 4 to 5 issues 3% 6 – 7 issues 6%
CASH DISCOUNT
2% on net, 10 days from invoice date
AGENCY DISCOUNT
15%
CONTRACT REQUIREMENTS
Publisher reserves the right to reject or cancel any advertising copy for any reason anytime. The Agency and/or Advertiser represents that the advertising submitted by it for publication in EVERYBODY’S contains no illustration or text which can result in any claim against the publisher and it agrees to indemnify publisher against any damages and expenses arising out of said publication.