Media Kit 2021

(718) 941-1879

 1630 Nostrand Ave.

Brooklyn, NY 11226

P: (718) 941-1879

[email protected]   (Publisher)

[email protected]

www.everybodysmag.com

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HARD COPY EDITIONS

Single Copy $3.75

One Year Subscription $20

Two-Year Subscription $30

DIGITAL DELIVERY

Single issue $2.75

PUBLISHER

HH Digital, LLC

EVERYBODY’S Caribe Fete™

Annual Series of Cultural Events

*Promotion & Merchandising through theater, comedy, concerts

TENTATIVE EDITIONS & CLOSINGS 2021

EDITION SPECIAL FEATURE FORMAT CLOSING MAILING
FEB/MARCH Real Estate Print &    Digital 1/15 2/5
APRIL Health Print & Digital 3/1 3/15
MAY Entrepreneur Print & Digital 4/1 4/15
JUNE/JULY Food Print & Digital 5/3 5/17
AUGUST Fashion Print & Digital 7/1 7/19
SEPTEMBER Best of Caribbean NY Print & Digital 8/2 8/17
OCTOBER Print & Digital Print & Digital 9/1 9/15
NOVEMBER Education Digital 10/4 10/6
DECEMBER Computer Print & Digital 11/1 11/17

PRINT RATES

Four-Color

Full page                      $4,000

Half page                     $2,200

Quarter page                $1150

One column-V            $1375

One column-S             $1375

Two columns              $2700

Half column                $750

 

COVERS & SPREADS

Cover 2   $4300     Cover 3   $4200

Cover 4   $4200    Two-page spread $7000

 

FREQUENCY DISCOUNT

2 – 3 issues   1%          4 to 5 issues   3%        6 – 7 issues    6%

 

CASH DISCOUNT

2% on net, 10 days from invoice date

 

AGENCY DISCOUNT

15%

 

CONTRACT REQUIREMENTS

Publisher reserves the right to reject or cancel any advertising copy for any reason anytime. The Agency and/or Advertiser represents that the advertising submitted by it for publication in EVERYBODY’S contains no illustration or text which can result in any claim against the publisher and it agrees to indemnify publisher against any damages and expenses arising out of said publication.

The Tempo of Rainbow New York

 

MECHANICAL REQUIREMENT FOR PRINT AND DIGITAL EDITIONS

Please submit ads as composite PDF files.

 

FULL PAGE BLEED ADS   8 ⅜ x 11 ⅛ this dimension includes the minimum ⅛” bleed on all 4 sides)

Bleed images or background colors must extend a minimum of 1/8” past the trim line for each side it will bleed on.

 

MAXIMUM RECOMMENDED FULL PAGE NON BLEED AD = 7 5/8 x 10⅜ x

MOST NON BLEED FULL PAGE ADS = 7 X 10

 

TRIM SIZE: 8 1/8 x 10⅞

FILM: Four-color: Furnish offset negatives

Right reading emulsion side down

133-line screen

 

LIVE AREA:  ¼ inch away from trim

 

BLACK & WHITE: Right reading emulsion side down

133-line screen

 

AD DIMENSIONS

SIZE NON-BLEED BLEED
Full page 7 x 10 8 ½ x 11
Half page 7 x 5 8 ½ x 5 11/16
Quarter page 3 ½ x 5 n/a
One Column Vert. 2 ¼ x 10 n/a
One Column Sq. 4 ⅝ x 4 ⅞ n/a
Two-Column Vert. 4/5/8 x 10 n/a
Half-Column 2 ¼ x 4 ⅞ n/a
Two-Page Spread 15 x 10 16 ¾ x 11 ¼

 

Note: On all bleed materials ½ inch from bleed dimension on top, bottom and outside. Gutter bleeds: Live materials should be held ¼

inch each side of gutter in spreads

 

The Pulse of Rainbow New York

 

DEMOGRAPHIC PROFILE

 

CIRCULATION 20,000

 

READERSHIP 80,000

Male                 47%

Female             53%

 

INCOME

Median Household Income         $70,000

Median Individual Income          $40,500

Individual

Above $35,000 81%

Above $40,000 68%

Above $50,000 38%

Above $60,000 33%

Above $100,000

 

AGE

Median 33.5 years

18-34 42%

18-49 67%

25-49 65%

 

EDUCATION

19%
Graduated HS 98%
Graduated College 70%
Post Graduate

 

DISTRIBUTION

48%
New York ADI 52%
Other ADIs 48%

 

NEW YORK CITY BOROUGHS

Manhattan         11%

Brooklyn          35%

Queens             24%

Bronx               29%

Staten Island     1%

 

NEW YORK CITY SUBURB 

Westchester                   9%

Nassau                          12%

Suffolk                          5%

 

Source: OMNI Resources Corp

 

 

 90%: Read each issue

75%: Refer back to issues

66%: Save each issue for future reference

31%: Pass along EVERYBODY’S to someone else

80%: Own homes

77%: Own two or more cars

95%: Travel by air