Media Kit

Editorial Calendar – Advertising Rates – Sizes – Demographics

EDITORIAL CALENDAR 2016

1         FEBRUARY 2016: PRINT & DIGITAL –  Black History –  CLOSING, 12/15/15; NEWSSTAND 1/15/16

2        MARCH 2016: DIGITAL ONLY – Travel – CLOSING 2/1; RELEASE 2/10

3         APRIL 2016:  DIGITAL ONLY – SportsCLOSING 2/28; NEWSSTAND 3/15

4         MAY 2016:  PRINT & DIGITAL – MusicCLOSING 3/15; NEWSSTAND 4/15

5         JUNE/JULY 2016:  DIGITAL ONLY – Food – CLOSING 5/26; RELEASE 6/1

6          AUGUST 2016: DIGITAL ONLY – Festivals/Fashion – CLOSING 7/30; RELEASE    8/1

7         SEPTEMBER 2016: PRINT & DIGITAL – Carnival CLOSING 8/1; NEWSSTAND 8/15

8         OCT/NOV2016: DIGITAL ONLY – Best of Caribbean NY – CLOSING 9/26; RELEASE 10/1

9          DECEMBER 2016: PRINT & DIGITAL – 2015 Caribbean Calendar CLOSING 11/1; NEWSSTAND 11/20

*** Digital subscribers get all 9 editions — ****Print subscribers get all printed editions

DEMOGRAPHIC PROFILE

CIRCULATION: 40,000

READERSHIP:    148,000

SEX:  Male – 45%;  Female – 55%

 INCOME

Median Household Income      $70,000

Median Individual Income       $40,500

Individual

Above $35,000            81%

Above $40,000            68%

Above $50,000            38%

Above $60,000            33%

Above $100,000          19%

 

AGE

Median 33.5 years

18-34   42%

18-49   67%

25-49   65%

 

EDUCATION

Graduated HS              98%

Graduated College       70%

Post Graduate              48%

 

DISTRIBUTION

New York ADI            52%

Other ADIs                  48%

 

NEW YORK CITY BOROUGHS

Manhattan11%    

Brooklyn35%

Queens    24%

Bronx     29%

Staten Island    1%

 NEW YORK CITY SUBURB

Westchester                 9%

Nassau                         12%

Suffolk                          5%

 Source: OMNI Resources Corp

SUBSCRIBERS TASTE

90%: Read each issue

75%: Refer back to issues

66%: Save each issue for future reference

31%: Pass along EVERYBODY’S to someone else

80%: Own homes

77%: Own two or more cars

95%: Travel by air

MECHANICAL REQUIREMENT FOR PRINT AND DIGITAL EDITIONS

Please submit ads as composite PDF F-Files.

 FULL PAGE BLEED ADS =  8 3/8 x 11 1/8 (this dimension includes the minimum 1/8” bleed on all 4 sides)
Bleed images or background colors must extend a minimum of 1/8” past the trim line for each side it will bleed on.

MAXIMUM RECOMMENDED FULL PAGE NON BLEED AD = 7 5/8 x 10 3/8

MOST NON BLEED FULL PAGE ADS = 7 X 10

TRIM SIZE:  8 1/8 x 10⅞ 

FILM: Four-color: Furnish offset negatives

Right reading emulsion side down

133 line screen

 LIVE AREA:  ¼ inch away from trim

 BLACK & WHITE: Right reading emulsion side down

133 line screen

 AD DIMENSIONS

SIZE

NON-BLEED

BLEED

Full page

7 x 10

8 ½ x 11

Half page

7 x 5

8 ½ x 5 11/16

Quarter page

3 ½ x 5

n/a

One Column Vert.

2 ¼ x 10

n/a

One Column Sq.

4 ⅝ x 4 ⅞

n/a

Two-Column Vert.

4/5/8 x 10

n/a

Half-Column

2 ¼ x 4 ⅞

n/a

Two-Page Spread

15 x 10

16 ¾ x 11 ¼

 Note: On all bleed materials ½ inch from bleed dimension on top, bottom and outside. Gutter bleeds: Live materials should be held ¼ inch each side of gutter in spreads

PRINT RATES

 Four-Color

Full page         $3800

Half page        $2,000

Quarter page   $1095

One column v  $1200

One column s $1200

Two columns  $3000

Half column    $800

 COVERS & SPREADS

Cover 2   $4100     Cover 3   $4100

Cover 4   $4200    Two-page spread $7000

 FREQUENCY DISCOUNT

2 – 3 issues   1%          4 to 5 issues   3%        6 – 7 issues    6%        

 CASH DISCOUNT

2% on net, 10 days from invoice date

 AGENCY DISCOUNT

15%

 CONTRACT REQUIREMENTS

Publisher reserves the right to reject or cancel any advertising copy for any reason anytime. The Agency and/or Advertiser represents that the advertising submitted by it for publication in EVERYBODY’S contains no illustration or text which can result in any claim against the publisher and it agrees to indemnify publisher against any damages and expenses arising out of said publication.